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Transformational Coaching

Transformational coaching is not for everyone.

You have to be open to going all-in as it’s the only way to catalyse true impactful change.

With a blended approach, utilising many tools , I go deep into discovering what’s going to move the needle towards transformational change.

 

About Luke

I’m a father, business owner, entrepreneur,  athlete, former teacher and transformation coach. My main passion is 1-2-1 deep coaching to help corporate leaders, entrepreneurs and anyone else discover their true potential. Making changes they want to make and reaching goals they want to reach.

I am absolutely fascinated with what it takes for someone to truly transform themselves, and coaching is the most pure and effective method I have found.

It is my life’s work .

I work with people who know deep down that they can be more. It doesn’t matter how “successful” you are, there’s always a deeper layer of the onion to peel back.

Business issues are often personal issues in disguise .

HOW LUKE WORKS

Challenging, Supporting, Guiding

If you decide to commit to a coaching journey with me , I will challenge you, support you and guide you ‘inside’ to explore what’s going on beneath the surface. We will get clarity on who you are and what you really, really want. And why…

Within our extraordinary conversations, I  create a safe cocoon for you to explore a new vision for who you can be both professionally and personally (which are usually inter-twined)

We don’t create a transactional environment to learn new skills, we create a space where you can explore and build on every part of your mind, body and soul- re discovering your energy.

If you think it’s for you, we start by having a 90 minute deep dive discovery call…where we delve into your what’s holding you back from getting where you want to be (if you know what that looks like) .

We’ll uncover your struggles and what’s holding you back from becoming the person you truly want to be.

 

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David Norris

I decided to try coaching to build my confidence and resilience. I wanted to find ways to be my best self at work, especially after the emotional strain of working through the pandemic in an industry that was severely challenged.

Through coaching with Luke, I’ve had the chance to understand better who I am, my purpose, drive and intrinsic motivation factors that I can tap into. I can be honest with Luke and trust him, I can be open and we have challenging, useful discussions. We’ve been able to get to some root issues that I’m working on that I think are helping me with my energy levels, identity and motivation, use of time and focus.

I’ve worked with a few different coaches over the years and I like the fact that Luke is action orientated and has lots of ideas of things I can try to make a difference, from sleep to nutrition, from creating focus to having difficult conversations and moving projects forward.

I’m now in a considerably more positive mindset with better energy levels and can approach difficult situations with more confidence and an expanded mental toolkit.

Amy Utterly

Having coaching with Luke has been a transformative experience for me. When we started working together in July 2022 I was in a bad way physically and mentally. I was feeling pretty unworthy, like an imposter and undeserving of health, happiness and success.

Since then, we’ve worked on everything from creating a professional alter ego to help me overcome my feelings of inadequacy to how to allow myself to eat the things I fancy in order to break my restrict and binge cycle. He’s helped me have difficult conversations in my professional life and he’s helped me find joy in movement.

The biggest gift of all is how he’s helped me realise that I have value. I am a valuable human, just like we all are. I deserve to be able to set boundaries, I deserve to be able to eat when I’m hungry, I deserve to be recognised for my hard work and I deserve to enjoy moving my body. I can’t tell you how affirming it is to be able to declare these things in earnest.

I feel like I’ve slowly come back to life over the last 6 months and Luke has been instrumental in helping me want to do better for myself. He’s helped me set goals for myself. He’s helped me get back on track when I’ve gone off course. He’s celebrated my successes with me. He’s reminded me that I’m always going to have to do the work exactly when I’ve needed to hear it.

Thank you for helping me find myself, Luke, you’ve truly made a difference to me and I am grateful for this opportunity to have been coached by you.

David Lee

Luke has been my coach for around a year now and I have found it a transformational experience. I was curious about coaching, something which I had never really tried before. I had heard very good things from colleagues who were working with Luke so I gave it a go. I was fully expecting to be someone that ‘coaching didnt work on’!

Luke has a fantastic way of helping you identify the barriers to success that are not obvious to see. He helped me see that I had limiting beliefs of myself that were not backed up by any evidence, and were holding me back from taking the next step in my career. Luke didn’t so much hold me accountable for changing my behaviour, but more made me want to hold myself accountable. This was extremely liberating and has led to a number of changes both personally and professionally, which have led to public speaking opportunities, improved fitness, and a promotion at work.

I cant recommend Luke highly enough.

Daniel Forster

Luke is one of those rare professionals who combine extreme energy and enthusiasm with a deep, empathetic interest in you as a person. He helped me unlock a source of energy and drive I had limited and locked away myself, unconsciously – to not stand out too much.

As a result, I was able to activate more pockets of energy when I needed them, e.g. in a crucial business meeting, during many Sales conversations (winning me the business), and even with my partner and kids at home!

Ant Clarke

Before I started coaching with Luke I had no idea of the transformative potential power of coaching as a means of personal growth and development. In fact, while I watched the odd Netflix documentary about health and wellbeing and listened to podcasts from time to time during my sporadic running practice back then, I didn’t really appreciate the importance of personal development at all. So I approached my first session with Luke nervous about what it would entail and somewhat sceptical about he could help me, but keen to see how this practice could produce some of the big outcomes that others had told me about.

I needn’t have worried, by the end of the first session I had a real sense that talking about my struggles, frustrations, dreams and ambitions would become the first step to either seeing them away, or establishing a pathway to achieving them.

From practical immediate advice (such as not sleeping with my phone by my bedside, which I implemented that first night and still do now) to well-researched and carefully implemented practical interventions that the coaching developed into (such as shadow work), Luke works with me to find the right approach. He challenges courageously and freely, but is respectful of personal boundaries and circumstances and fully appreciates that self improvement is always as simple as simply deciding to do things differently and making it happen. In fact, over the course of one and a half years of coaching, when life has thrown some heavy stuff in my direction, Luke has often had to remind me that we are human and all working hard to do our best, often using his own experiences to empathise and connect with me about things going on in my life.

As of today, I can’t say that coaching has helped me to achieve very specific goals in my life. I haven’t been promoted. I haven’t secured a huge payrise. It is much more nuanced than that for me: I feel more capable of seeing challenges as a matter of perspective today; I have better relationships with the friends, colleagues and loved ones in my life than ever before; I feel more in touch with my self and am much more aware of how I show up in life; I am more aware than ever before about the impact of exercise, sleep, nutrition, rest on my mental wellbeing. I feel like I am firmly on the path to being the human being I want to be, which is a marked difference from the somewhat accidental, ramshackle human that I was the day I nervously joined that first WhatsApp call with Luke.

I have become a firm believer in the power of coaching. I am lucky to be able to benefit from it. I am evern more lucky to be able to call Luke my coach.

Ross Gilloughley

Luke has helped me improve, refine and better utilise the tools I have. More than this, he has been instrumental in helping me identify the tools and skills I really needed and helped keep myself accountable for pushing their development and implementation forward.

He has really helped me know myself better, guiding me to further understand what motivates me, what triggers me, what’s important to me, and what my core values and strengths are. This has allowed me to guide my thoughts and actions, and to continually improve how I show up in both a personal and professional capacity.

He has also helped me set, work towards, achieve, and in some cases exceed my personal health and fitness goals. The growth and development here has also had a beneficial impact on both my personal and professional life. While I still have work I have to do, I am probably at the fittest I’ve been in the last 20 years and the truly noticeable progress has come in the last 7-8 months since I’ve been working with Luke. The key being a sensible, educated but not unreasonably restrictive approach to nutrition and wellness, combined with trying new things and new approaches as well as setting stretching but attainable goals.

I could write for hours but all in all, I value significantly the time I have spent working with Luke. He has a great approach, a positive yet empathetic mindset. He has the ability not just to listen but to really hear. He is able to identify, but more importantly, to help you identify and understand yourself what needs to be done and guide you towards achieving these goals. He has helped me to continue to get the best out of myself but also my interactions with family, friends, colleagues and my team.

Ali Lawson

I love any chance to meet new people to learn and benefit from their experience and insights…so a coaching opportunity facilitated by my employer sounded great. I was ‘all in’ for a brilliant chance to better support my team and learn new skills.

I did initially make the assumption my coaching conversations with Luke would be focussed on my development in a strictly professional capacity – and similar to other coaching opportunities I’ve had in the past. Essentially, a transactional relationship with constructive builds to further my effectiveness and influence at work – ultimately helping me to be a better leader.

But Luke doesn’t create a transactional environment to learn new skills, he creates a safe, caring, supportive, open, non-judgemental, constructive and honest space to uncover, explore and build on every part of your mind, soul and body. The journey I’m on with Luke might have started with the objective of building my leadership skills – its evolved into and continues to be a journey of self discovery, truth, vulnerability, acknowledgment and learning of every part of me – and in particular, the authentic ‘behind the scenes’ me that’s often hidden. By helping me on this journey Luke has not only helped me become a better leader at work, he’s helped me develop life changing tools to help myself, and to share with others.

Luke arrived in my life during a time of seismic change, and I didn’t know how much I needed him, and how timely his introduction to my World would prove to be. I could never have anticipated how much I would benefit from his time, his insight, his support, his words and actions of encouragement, and his balanced approach between gentle and direct challenge – all of which have paved the way for me to push boundaries, grow, and aim to achieve the holy grail of anyone on a transformational journey – self acceptance. I have confidence and trust in Luke to know I’m a step closer after every session.

Jelena

At the age of 36, I thought I had to know exactly what I wanted from life and have an exact plan on achieving it. However, I was scared and ashamed even of the idea of showing my vulnerability and talking to someone openly about my fears.
Despite my fear, I was determined to overcome my difficulties, so I decided to seek professional help.

When I first started the life coaching sessions with Luke, I was hesitant and unsure of what to expect. However, I soon realized that he was the perfect mentor for me as he was able to provide me with the guidance and support I needed.

Luke helped me to set realistic goals for myself and taught me how to stay focused on achieving them. As a result, I was able to make progress in reaching my goals. For example, within the first few months of our sessions, I had my first ever workshop done, and I couldn’t be prouder and happier.

Luke provided me with useful tools that I could use to tackle difficult situations and taught me how to use my skills in order to be successful. With his help, I was able to build more confidence in myself and my abilities.

My experience with Luke, a great life coach, has been instrumental in helping me to develop a more positive mindset, create new habits, and discover my true self. Through his guidance, I have been able to make life-altering changes and become more self-aware.

I believe that life coaching is beneficial in many ways. One of the most important aspects of Lukes life coaching was that I felt comfortable to discuss my fears and feelings with him.Having someone to talk to who can provide honest and open feedback and who is objective and non judgmental helped me to create a safe space to explore my thoughts and feelings.

It has also helped me to become more aware of my own inner strength and power, to trust my intuition, and to better understand my purpose in life. Shadow work has enabled me to move beyond my limiting beliefs and create a more authentic version of myself. It has helped me to have more compassion and understanding for myself and others and to live a life that is more aligned with my true values and desires.

Finally, Luke enabled me to become aware of my true passion in life. He encouraged me to explore different areas and discover where I wanted to focus my energy. By doing this, I was able to find something that I was truly passionate about, and I now have a much more clear direction for my future.

Ray Mia

Luke is a fountain of knowledge and positive focus. He really gets to the important priorities quickly. He is very good at what he does. He has a natural talent to explain complex thoughts and concepts. It’s great to speak about goals and focuses with him so as to better understand ones capabilities and learnings.

Jim Stevenson

Luke’s coaching was transformational for me. I run a national fitness company and his ability to help me find clarity, courage and determine the next best steps to take in my life were priceless. I love the fact he doesn’t waste time in the coaching experience. He gets me straight to the most pressing issues or my most limiting thoughts and helps me find a shift or a distinction that creates a positive outcome. I’d highly recommend his work.

Nicola

For several months I have been having coaching sessions with Luke Bicknell, Deep Coaching. I had decided to do coaching as I felt broken and lacked direction. A friend recommended Luke and I thought what have I got to lose!

I have truly enjoyed my weekly sessions with Luke and I have been on a journey which Luke has been an instrumental part of supporting. Through Luke’s support I realised I was emotionally burnt out, I never had given me time or the love I needed. However, after a few sessions, I could feel myself coming together, building back my confidence but also giving me a new perspective on life. I wasn’t entirely sure what the coaching sessions would bring but I decided that if I was going to do this then I also had to have faith in the process. Therefore when Luke made a recommendation of a book I should read, or an activity I should try I did it, maybe with hesitation, but I did it and realised that the tools he was presenting me with was also helping clear my mind and making me understand me. Luke has supported me throughout, not just by weekly calls but the whats app messages of reassurance, but more importantly has never judged me and this is really important to me.

I still use the tools that work for me, I still keep in touch with Luke and know that I will have more coaching sessions in the future. For now I am focussed on me and being the best version of me. I highly recommend Luke as a Coach, and like me you have nothing to lose!’

Hugo Louden

Luke actually made a difference! This may sound obvious but previous coaches I have worked with did not manage to really understand what was needed and how to deliver real change.

Luke keep things simple (which I like) and we have a natural synergy combining fitness with work to drive life energy. He has a very ‘uncorporate’ approach which again I like.

As all coaches need to be, Luke is a great listener. Right from the start I could talk openly and honestly about areas of my life that I felt I was underperforming. Luke was then able to come up with tangible, actionable and simple things I could do to improve in each area. After every coaching session I left with two or three things I could immediately commit to that made a real difference.

The combination of health, fitness expertise and business knowledge enabled me to integrate some fitness goals into my everyday life that gave me renewed energy and focus.

 
 

What clients have to say

"I’ve had the chance to understand better who I am."

David Norris, Chief Growth Officer

"The biggest gift of all is how he’s helped me realise that I have value”

Amy Utterly, Head of Product

"Luke has a fantastic way of helping you identify the barriers to success that are not obvious to see”

David Lee, Director of Growth innovation, Holiday Extras

"Luke is one of those rare professionals who combine extreme energy and enthusiasm with a deep, empathetic interest in you as a person."

Daniel Forster, CEO

"Luke challenges courageously and freely, but is respectful of personal boundaries and circumstances and fully appreciates that self improvement is always as simple as simply deciding to do things differently and making it happen"

Ant Clarke – Cowell, Brand director

"Luke has really helped me know myself better, guiding me to further understand what motivates me, what triggers me, what's important to me, and what my core values and strengths are."

Ross Gilloughley, Finance Auditor

"Luke doesn’t create a transactional environment to learn new skills, he creates a safe, caring, supportive, open, non-judgemental, constructive and honest space to uncover, explore and build on every part of your mind, soul and body."

Ali Lawson - Head of Partner Relations

"With Luke’s help, I was able to build more confidence in myself and my abilities."

Jelena - developing a new career

"Luke has a natural talent to explain complex thoughts and concepts- always searching for deeper layers."

Ray Mia, Entrepreneur

"Luke’s ability to help me find clarity, courage and determine the next best steps to take in my life were priceless."

Jim Stevenson, Entrepreneur

"Luke actually made a difference! This may sound obvious but previous coaches I have worked with did not manage to really understand what was needed and how to deliver real change. "

Hugo Louden, CFO
 
 
 
 

Who Luke works with

  • Entrepreneurs
  • CEO’s and other senior leaders
  • Middle management leaders
  • Anyone who wants big changes to their life
  • Aspiring Business owners

AREAS OF FOCUS

  • Career development
  • Emotional intelligence
  • Confidence and self assurance
  • How to have difficult conversations
  • Inter-personal team dynamics
  • Harmony between work, health and family
  • Health, energy, fitness and well being
  • Purpose discovery
  • Imposter Syndrome

Working with leaders to find:

  • A deeper sense of inner confidence
  • A deeper sense of purpose
  • More fulfilment from your career
  • More balance in your personal and work life
  • Vibrant health and energy creation

Working with Luke

Current offerings

10 sessions

1:1 coaching

Runs over 3 months

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20 sessions

1:1 coaching

Runs over 6 months

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12x 60 minute sessions

12 Week Corporate Group Courses

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Have any questions?

If you'd like to know more , please reach out.

COMPANY CLIENTS

Luke’s proud to be working with

Ready to Get Started?

Start by booking a free initial chat